Dave Paradi recently made me aware that Google has just introduced a new tool that will tell you what most visitors to your Web site see “above the fold.” The term “above the fold” refers to what they see when they first open your site, and the term comes from the newspaper industry where it refers to what is seen on the top part of the front page, before the fold of the paper. Go to browsersize.googlelabs.com and enter your Web site address. You will see your Web site overlaid with areas that represent 99%, 98% and so on of the browser sizes used on the Web (based on Google tracking). It is helpful to know whether that new Web site you have just designed has the key links in the viewable portion for most visitors. If a visitor can’t see it, they won’t click on the link and won’t visit the rest of your site.

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Shawn